NEST: a new packaging language for Bakery

NEST redefines Bakery packaging through a perfect balance of protection, design, and sustainability. Designed to preserve freshness while elevating brand identity, it transforms paper into a high-performance, premium touchpoint. Available from September 2026, NEST sets a new standard for the future of Bakery packaging.

NEST: a new packaging language for Bakery

In the Bakery world, where the product speaks even before it is tasted, packaging is no longer just a container.
It is experience, protection, and brand expression.
NEST is born precisely at this intersection: where technical performance meets design culture, and tangible sustainability meets perceived value.

Starting September 2026, NEST will introduce a new generation of Bakery packaging, designed for artisans, premium brands, and forward-thinking retailers seeking a solution that can protect, enhance, and differentiate.

Its high-performance paper structure ensures:

  • Stability and robustness throughout the supply chain

  • Product protection during transport and on-shelf display

  • Preservation of sensory quality, thanks to intelligent moisture and ventilation management

The result is packaging that works quietly but decisively on shelf-life and product integrity.

Pack properties: invisible performance, real value

NEST integrates a set of functional properties specifically developed for contemporary Bakery needs:

  • 100% recyclable paper, selected for strength and purity

  • Optional antibacterial papers, ideal for fresh products

  • Intelligent ventilation, designed to reduce condensation and maintain freshness

  • Advanced ergonomics, enabling a natural and secure Grab&Go experience

Design: structural minimalism, strong identity

The design of NEST follows a clear principle: clean form, evident function.
Its geometry is essential, balanced, and contemporary. The pack becomes a three-dimensional canvas that enhances the product without overpowering it.

Thanks to its modular structure, NEST adapts easily to:

  • different sizes and paper weights

  • multiple bakery product types

  • premium, artisanal, and modern retail environments

A design that does not chase trends, but builds long-term brand coherence.

Graphics and customization: packaging as a medium

NEST is conceived to be deeply customizable, not merely decorative.

Its paper surfaces offer:

  • Excellent print performance, even for complex graphics

  • Ample space for branding, storytelling, and product information

  • The possibility to combine natural finishes, patterns, and micro-graphic details

The result is packaging that communicates values: craftsmanship, quality, sustainability, and attention to detail.
A true brand touchpoint, both on the shelf and in the consumer’s hands.

September 2026 marks the arrival of packaging that does not simply contain bread.
It enhances it. Protects it. Tells its story.

NEST is not just packaging.
It is the new standard for Bakery brands looking ahead.