Belt

BELT is the adhesive tape solution for fresh produce packaging, designed to wrap, identify and enhance fruit with non-edible surfaces.

Developed for products such as bananas, citrus fruits, melons, avocados, pineapples and coconuts, BELT provides a lightweight, essential and customizable alternative to rigid bands and more invasive packaging solutions.

It is not just a closing or holding element. It is a communication space applied directly to the product: it can display logos, origin, variety, promotional messages, QR codes, traceability information or seasonal campaigns.

Thanks to its solvent-free, water-based acrylic adhesive, BELT ensures reliable performance even on irregular surfaces and offers resistance to light and humidity. Available in neutral version or printed up to 8 colours, it helps growers, packers and retailers simplify packaging while improving product visibility and brand recognition.

Reduced Impact

Minimal Material Use

Up to 8 Color HD Printing

Transport Efficiency

High Tear Resistance

Brand-Ready Surface

Technical Specifications

Materials and Adhesive
Applications
Printing and customization
Performance
Market Fit

Suitable for non-edible surfaces

The product is intended for contact with non-edible food surfaces, according to specific tests available upon request. It is particularly suitable for fruit with peel or external surfaces not intended for direct consumption.

Solvent-free solution

The solvent-free formulation supports the needs of modern packaging: cleaner, lighter and more controlled.

Water-based acrylic adhesive

BELT uses a solvent-free, water-based acrylic adhesive developed to provide good adhesion and stable application on fruit with non-edible surfaces.

Fresh produce

BELT is ideal for bananas, citrus fruits, melons, avocados, pineapples, coconuts and other large fruits or products with non-edible external surfaces.

Targeted primary packaging

It can be applied directly to the non-edible surface of the fruit for identification, light grouping, promotion or branding purposes.

Promotional campaigns

Suitable for seasonal editions, private label programmes, product launches, regional campaigns and communication related to origin, variety or producer certifications.

Printing up to 8 colours

BELT can be customized with graphics printed up to 8 colours, turning the tape into a high-impact visual tool.

Product information

It can include logos, origin, variety, QR codes, batch codes, promotional messages or consumer information.

Direct branding on the product

Unlike a traditional label, BELT combines a technical function with communication: it wraps, identifies and enhances the product.

Hold on irregular surfaces

The adhesive structure is designed to provide good performance even on non-smooth surfaces, which are common in fresh produce.

Light resistance

BELT maintains its function under normal light exposure conditions during distribution and retail display.

Humidity resistance

Suitable for supply chains where the product may be exposed to humidity, handling and environmental variations.

Growers and producers

For companies looking to differentiate their produce and reduce the use of rigid or oversized packaging components.

Packers and logistics platforms

For operators seeking a simple, lightweight and customizable solution that can be integrated into the packing process.

Retailers and private labels

For retailers aiming to improve on-shelf recognition and communicate origin, quality and promotional messages more effectively.

Exporters and importers

For operators requiring clear product identification, coordinated branding and traceability throughout the supply chain.

FAQs

In many applications, BELT can help reduce or replace rigid bands, especially when the objective is to achieve lighter, more essential and more communicative packaging. Suitability should be tested on the actual product and under real packing conditions.